In accordance with the policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact info a domain name is registered with must be correct and up to date at all times. Furthermore, this information is openly visible on WHOIS web sites and while this may be okay for firms, it may not be very acceptable for individuals, because anybody can view their names and their personal home and email addresses, especially in times when identity fraud isn’t that uncommon. This is the reason why registrar companies have launched a service that conceals the details of their clients without modifying them. The service is referred to as Whois Privacy Protection. In case it’s active, people will view the details of the registrar company, not the domain owner’s, if they do a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain name extensions, but it is still not possible to conceal your personal details with certain country-code extensions.